Attention Primary Schools!
Need to boost your school funding but don't have the time, money or possibly the skills to do so?
We can help!
We’ve created an online course and toolkit for primary schools designed to increase funding through effective pupil recruitment:
The 3 Step-Framework to Building an Awesome Pupil Recruitment Marketing Plan!
The Course consists of:
- 12 bitesize modules containing top marketing secrets that can’t be found on Google or in a text book
- Video tutorials to guide you through every step
- Tools and templates - including a pre-populated Marketing Plan - to give you ‘ready to go’ marketing materials
- PLUS unlimited email support from the Stickman Team
The Course Structure: 3-Step Framework
This is for you if:
- School funding is a daily struggle
- Your school has empty places, few enquiries from prospective families and you need to increase pupil numbers
- You’ve limited experience of marketing and are unsure where to start
- You’re aware of the strain on school funds and the impact of empty school places
“The course has been really useful. The nursery liaison programme was particularly interesting as we've not done this in a strategic way before - having previously always relied on word of mouth.”
Robert Fitzroy Academy (primary school), London
StartModule 1: What is Marketing and Why is it Important? (6:17)
StartModule 2: What is a Marketing Plan? (3:37)
StartModule 3: How to Set Meaningful Goals
StartModule 4: Understanding WHO You're Targeting (2:36)
StartModule 5: Why it's Important to Develop a Strong 'Look and Feel' for Your School (5:07)
StartModule 6: How Strong is Your School Logo? (7:55)
StartModule 7: How to Create Key Marketing Messages
StartModule 8: Key Considerations When Building Your Marketing Plan (11:20)
StartModule 9: How to Maximise Your FIRST Top Marketing Channel (STW) (13:01)
StartModule 10: How to Maximise Your SECOND Top Marketing Channel (NLP) (19:03)
StartModule 11: How to Maximise Your THIRD Top Marketing Channel (GV) (7:19)
£795+VAT (discount available for ISBL members)
Enrol and you can ALSO get a free one-on-one call with Emily. Use this to plan out your marketing, ask any question you may have, discuss your current challenges at your school, or just to sense check you’re going in the right direction; the choice is yours.
Get started now!
Emily is Founder and Director of The Stickman Consultancy – a company that empowers independent schools across the UK and internationally with simple, powerful pupil recruitment marketing strategies via consultancy and coaching services.
As both a parent and professional, Emily adores the education sector. She is passionate about keeping schools alive and thriving as she believes schools have the power to change lives and shape futures. Across the last 9 years, Stickman’s specialist support, has helped to generate over £4.4m for schools in additional pupil fees.
Emily's success with schools is driven by her commercial approach gained from 20 years working with global brands such as Jaguar, The Daily Telegraph, BMW/MINI, the BBC and the Financial Times and more.
Emily is also consultant for IAPS (Independent Association of Prep Schools), the ISA (Independent Schools Association), trainee provider for AGBIS (Association of Governing Bodies of Independent Schools) and Fellow of the CIM (Chartered Institute of Marketing).
"Now this looks like a fabulous course and a genuine investment that will have a significant return"
School Business Leader
Frequently Asked Questions
"Stickman’s approach of establishing a strong foundation and adopting a ‘less is more’ approach was brilliant. Delighted."
Multi-Academy Trust, Midlands