PRIMARY SCHOOLS: 3-Step Framework to Building an Awesome Pupil Recruitment Marketing Plan

Online marketing course and toolkit to boost your pupil numbers!

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Attention Primary Schools!

Need to boost your school funding but don't have the time, money or possibly the skills to do so?

We can help!

We’ve created an online course and toolkit for primary schools designed to increase funding through effective pupil recruitment:

The 3 Step-Framework to Building an Awesome Pupil Recruitment Marketing Plan!

The Course consists of:

  • 12 bitesize modules containing top marketing secrets that can’t be found on Google or in a text book
  • Video tutorials to guide you through every step
  • Tools and templates - including a pre-populated Marketing Plan - to give you ‘ready to go’ marketing materials
  • PLUS unlimited email support from the Stickman Team

The Course Structure: 3-Step Framework

This is for you if:

  • School funding is a daily struggle
  • Your school has empty places, few enquiries from prospective families and you need to increase pupil numbers
  • You’ve limited experience of marketing and are unsure where to start
  • You’re aware of the strain on school funds and the impact of empty school places

“The course has been really useful. The nursery liaison programme was particularly interesting as we've not done this in a strategic way before - having previously always relied on word of mouth.”


Robert Fitzroy Academy (primary school), London

Introductory price:

£795+VAT (discount available for ISBL members)

Additional Bonus:

Enrol and you can ALSO get a free one-on-one call with Emily. Use this to plan out your marketing, ask any question you may have, discuss your current challenges at your school, or just to sense check you’re going in the right direction; the choice is yours.

Need more information? Please feel free to get in touch:

Email: [email protected]

Telephone: 0161 706 0306

Twitter: @StickmanConsult

Get started now!

Your Instructor

Emily Richards
Emily Richards

Emily is Founder and Director of The Stickman Consultancy – a company that empowers independent schools across the UK and internationally with simple, powerful pupil recruitment marketing strategies via consultancy and coaching services.

As both a parent and professional, Emily adores the education sector. She is passionate about keeping schools alive and thriving as she believes schools have the power to change lives and shape futures. Across the last 9 years, Stickman’s specialist support, has helped to generate over £4.4m for schools in additional pupil fees.

Emily's success with schools is driven by her commercial approach gained from 20 years working with global brands such as Jaguar, The Daily Telegraph, BMW/MINI, the BBC and the Financial Times and more.

Emily is also consultant for IAPS (Independent Association of Prep Schools), the ISA (Independent Schools Association), trainee provider for AGBIS (Association of Governing Bodies of Independent Schools) and Fellow of the CIM (Chartered Institute of Marketing).

"Now this looks like a fabulous course and a genuine investment that will have a significant return"

Hilary Goldsmith

School Business Leader

Emily Richards, your course instructor, describes the course in more detail:

Frequently Asked Questions

When does the course start and finish?
Once you’ve paid, you will be sent the first module to get cracking with. The next module will be unlocked upon the completion of each. We’ve found that this helps you to digest and learn what you need to from each module. We don’t want you to feel overwhelmed by having everything at once. Also, 10 weeks is an approximate guide to how long the course may take you. This is based on spending an average of 4 hours per week on it. The speed at which you complete it however, is totally up to you! And don’t worry if you can’t complete the course in this 10 week period as you have access to the course content for a whole 12 months from the day you enroll.
How long do I have access to the course?
You will have access to the course for 12 months across any and all devices you own. It’s available 24/7 for you to access whenever is convenient. You don’t have to take time out from school to attend a workshop in person (something we know can be tricky and expensive for schools). The course is a flexible option designed to work around you.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
How much commitment is required each week?
We estimate that the course requires approx. 40 hours commitment in total - this is for both consuming the content of the course and doing all the recommended activities. So, let's say you spend an average of 4 hours per week, it will take you just 10 weeks to complete it all and to be on your journey to getting those additional pupils in your school! Don't forget also that as it’s online that you can access it 24/7 so can do it at times that are convenient and manageable for you.
What support is provided in addition to the course content?
There is direct email support to help you with any queries you may have. The support normally lasts for the length of the course i.e 10 weeks, but course members can’t always complete it in that timeframe, so we are going to extend this to 6 months support for you as a bonus!
I can't do card payments. Are there other ways I can pay?
Yes certainly. We can invoice your school directly or can accept payments by bank transfer and even a cheque! Just get in touch and we can discuss this further (tel: 0161 706 0306 or email: [email protected]).

"Stickman’s approach of establishing a strong foundation and adopting a ‘less is more’ approach was brilliant. Delighted."

Deputy CEO

Multi-Academy Trust, Midlands